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Polar bear with carrot

Friday, August 12, 2011

Don't you know it's the water.


Finding myself once again at an elevation slightly over 7000', I have learned the importance of staying hydrated during my stay in Santa Fe. I am a captive audience in my booth at the show and the water fountain is about a football field away. I decided I better get a bottle of water for the long day ahead and pulled off at the mini mart near El Dorado.

The first thing I realized is that all of the choices were very expensive, the cheapest liter bottle costing about a buck ninety nine. Then it was up to me to make a choice. I couldn't go for the Nestle® Pure Life™ brand, knowing that it was merely tap water primed through some industrial filtration system. Evian™ was out, the fact that it's palindromic doppelganger spells naive queered me off. Dasani™ is Coke's® contribution to the market and so they were out. Aquafina™is Pepsi's® progeny and I was just not in the mood to go corporate. I wanted the stuff that comes bubbling out of some pristine mountain artesian well, like an old Hamm's commercial or the glorious liquid that poured out after Aaron banged on that old rock with his stick.

I walked to the register and handed my AspenPure™ bottle of Rocky Mountain Water to the sales girl. "I thought about getting the Smart Water™ but it felt pretentious, and besides, I'm too damn smart already," I offered and she laughed.

Seriously, I had one of those minor epiphanies yesterday on my trip to the fountain. We are in a sad state affairs when we have to pay two bucks for a plastic bottle of glorified tap water and it is probably only going to get worse.

Water is the most plentiful resource on the planet and we now must pay a premium for a halfway decent drop of the stuff.

6 comments:

Anonymous said...

My cousin is part owner of Rocky Mountain Water. Good choice if you have to buy a plastic bottle of the stuff.

Anonymous said...

might as well drink a quart of Miller out of a glass bottle, it's cheaper....g.

Anonymous said...

Those plastic bottles leach carcinogenic PVC into the water. Use a nice steel water bottle and fill it with water from the tap.

Anonymous said...

Bottled water is more expensive than gasoline. How strange is that? Is bottled water overpriced? Is petrol artificially underpriced? Maybe true for both. When we complain about expensive gasoline and gladley pay way more $ for bottles water...something is terribly wrong. I am not so smart as to unravel this conundrum, but I got a feeling that the truth is dark and frightfully bleak.


Brian V

NYSTAN said...

Buy a bottle that has a brita style filter in the mouthpiece. They're getting popular here in NY.
Buying water is ridiculous. What's next? AIR?

Blue Heron said...

No shit, next they will be taxing farts...