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Polar bear with carrot

Friday, July 13, 2012

Conscience +

Has your behavior been less than stellar of late? Having trouble coming up with justification for your selfish and egocentric choices? Well fear no more, behavioral scientist Dan Ariely has the perfect solution.  Conscience+™, from the Center for Advanced Hindsight. With this little baby, you'll always have an excuse at your fingertips.

From the website:

Conscience+ is a new Decision Making Aid™ designed by psychologist and behavioral economist Dan Ariely, bestselling author of Predictably Irrational, The Upside of Irrationality, and the soon to be released The Honest Truth about Dishonesty.
Conscience+ is here to help you through life’s most perplexing moral dilemmas. Based on the latest insights about human decision making, Conscience+ gives you the excuses you need to justify doing what you want to do -- whether it is something good you aspire to, OR something more shady and less moral. Think of Conscience+ as providing both an angel and a devil, sitting on your shoulder and available for advice at the flip of a switch.
Conscience+ helps with:
- turning away the dessert menu
- splurging on a new electronic gadget
- staying faithful to your romantic partner
- padding your expense report on your boss’s dime
- lying on your college application
- and much, much more!
Disclaimer: We don’t really want you to make immoral decisions, so please limit your use of Conscience+ in justifying bad behavior.


I loaded this great tool on my android phone and now I never have to scratch my head trying to explain my poor behavior and crappy attitude.  There's always a handy reason within reach. Works for gluttony too. Thanks Dan!

Ariely is the James Duke Professor of Psychology and Behavioral Economics at Duke University and always a thought provoking read.

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