The titanic forces pitted against each other in our societal culture wars are tearing at each other's throats like fierce dragons. Woke vs. unwoke, gay versus straight, young versus old, white against most of the other hues in the spectrum.
I happen to think that the youth of today are far less apt to be sexists, homophobes, racists or bigots than their parent's generation, which I guess includes me. And I also think that is a really good thing. Our destiny. I know people who are horrified by mixed race couples, gay couples, what have you. But they will be on the losing side of the equation in the long run.
Kids are pretty much color blind and orientation blind today and I think that is an advance. Sure, there will be troglodyte states like Florida and Texas who think that they will be able to legislate the woken genie back in the bottle for a short period of time but the kids and inclusivity will win in the long run and trust me, we will all be better for it.
The advertisers of course already know this and have placed their bet$ because they have statisticians working for them that follow the money and know who is spending, setting trends and poised to inherit the whole megillah. That is why it is so hard to find a television commercial these days featuring a straight white couple.
So I think it is sort of funny but sad that the voices of repression have set their eyes on Budweiser for daring to put out an ad with a tranny. There is a national boycott in full fury and no longer is that awful swill our top selling beer, having been replaced by of all things, Modelo.
Bud Light has been dethroned as the nation’s top-selling beer in recent weeks, a data analytics company said, a sign that the backlash the brewer received from conservatives over its relationship with a transgender influencer may be taking a toll.
Taking its place in the No. 1 spot is Modelo Especial, a Mexican beer made by Constellation Brands, making up 8.4 percent of U.S. retail beer sales in the four weeks that ended June 3, according to Nielsen IQ data analyzed by the consulting firm Bump Williams. Sales of Bud Light fell to 7.3 percent in the same period.
The shift follows a conservative-led boycott against Bud Light that started after Dylan Mulvaney, a transgender influencer, posted a video on Instagram on April 1 promoting a Bud Light contest. Bud Light’s share of retail sales has dropped about three percentage points since the boycott began.
I'm not going to cry for Budweiser, a truly awful beer that mainly acted as an alcohol delivery system for many of the sad and washed up drunks I used to hang out at the Moose Lodge with.
But I started thinking about how the advertising minds might be whirling over at equally dreadful Coors, our number two domestic beer. How could they now increase their market share? And I came up with this ad comp this afternoon.