Marc Zuckerberg, a guy that has always sort of viscerally freaked me out, is introducing Facebook Glasses in a partnership with Ray Ban.
The goal of Ray-Ban Stories is to “lay the groundwork in the minds of consumers for the many, many, future products that we have to come in this space,” Facebook’s vice president of augmented and virtual reality, Andrew Bosworth, told me. It’s all part of Facebook’s goal to build what it thinks will be the next major computing platform after mobile phones. The company has over 10,000 people making consumer hardware, including a smartwatch it plans to help control its eventual AR glasses, which are internally codenamed “Orion.”
For Luxottica, the idea was to make smart glasses “not just a technological gadget, but something sexy,” according to Basilico. “We started with a sleek design and then we retrofitted the technology.”
Don't worry, it is coming.
But even more pernicious than the specter of these fancy new gadgets is the fact that the step after that, hardwiring the technology directly into our neural systems, is surely just around the corner.
The last frontier, they will claim that it is much more safe and efficient.
And then we humans will be always plugged in, twenty four seven, getting a constant stream of slick advertising, porn and social connecting, even in our sleep. It will be a dream for Zuckerberg and his ilk, a cadre of stooges waiting for some Manchurian signal to answer the retailer's clarion call.
Beware the technological singularity. Don't let them install the chip in you until you have thought about all of the possible effects and repercussions.
"The Singularity will allow us to transcend these limitations of our biological bodies and brains ... There will be no distinction, post-Singularity, between human and machine." Ray Kurzweil
That is certainly how it starts...